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TLC in Manila Bulletin

TLC_MB.jpgNational daily Manila Bulletin featured The Lewis College on the front of their Schools, Colleges and Universities Bulletin section (E1), To see the online version of this article, click here (this opens a new window/tab).

The Evolution of Streetwear: From Hip-Hop to High Fashion

πŸ”₯ Streetwear has come a long way since its humble beginnings on the gritty streets of urban America. What started as a subculture rooted in hip-hop and skateboarding has now become a global fashion phenomenon, influencing high-end designers, celebrities, and fashionistas around the world. In this article, we'll take a deep dive into the fascinating evolution of streetwear, exploring its origins, key milestones, and its journey from the underground to the runway. 🌍

The Birth of Streetwear

🎀 Streetwear emerged in the 1980s as a form of self-expression for urban youth, particularly in cities like New York and Los Angeles. It was heavily influenced by the hip-hop music scene, as artists like Run-D.M.C and LL Cool J popularized baggy pants, sneakers, and oversized graphic tees. These iconic elements would later become staples of streetwear fashion. πŸ’½

πŸ›Ή Skateboarding culture also played a significant role in shaping streetwear's early aesthetic. Skateboarders needed comfortable, durable clothing that allowed them to move freely, leading to the adoption of loose-fitting jeans, hoodies, and skate shoes. Brands like Vans and Thrasher became synonymous with this subculture. πŸ€™

The Rise of Streetwear Brands

πŸ‘• In the 1990s, several streetwear brands began to emerge, catering to the growing demand for urban-inspired fashion. One of the most iconic brands of this era was Supreme, founded by James Jebbia in New York City. Supreme's limited-edition releases and collaborations with artists and designers helped propel streetwear into the mainstream. πŸ›Ή

🌟 Around the same time, StΓΌssy, known for its distinctive logo and surf-inspired designs, gained popularity in the skate and hip-hop communities. Brands like A Bathing Ape (Bape) from Japan and FUBU also made waves in the streetwear scene, appealing to a diverse audience. πŸ”₯

Streetwear Goes Global

🌐 As the 21st century dawned, streetwear continued to evolve and expand its influence. Streetwear's popularity transcended borders, with enthusiasts emerging in cities worldwide. In Europe, brands like Palace Skateboards and Off-White gained a massive following, blending elements of high fashion with streetwear's gritty aesthetic. πŸ‘‘

πŸ“Έ Streetwear culture became closely tied to social media and celebrity endorsements. Icons like Kanye West and Pharrell Williams launched their own streetwear brands, Yeezy and Billionaire Boys Club respectively, solidifying the connection between music, fashion, and street culture. 🎢

The Fusion of High Fashion and Streetwear

πŸ‘— Perhaps the most remarkable transformation in the streetwear evolution was its fusion with high fashion. Luxury brands like Gucci, Louis Vuitton, and Balenciaga embraced streetwear's influence, collaborating with streetwear labels and incorporating urban elements into their collections. πŸ§₯

πŸ’Ž Streetwear's ascent to high fashion was epitomized by the likes of Virgil Abloh, founder of Off-White, who became Louis Vuitton's artistic director for menswear. This groundbreaking move symbolized the blurring lines between streetwear and traditional luxury fashion houses. ✨

The Future of Streetwear

πŸš€ Streetwear continues to shape the fashion landscape, with no signs of slowing down. Its evolution from a niche subculture to a global phenomenon has been marked by innovation, diversity, and the ability to adapt to changing trends. 🌈

🌟 In conclusion, streetwear's journey from the streets to high fashion runways showcases the power of subcultures to influence mainstream culture. Whether you're a die-hard streetwear enthusiast or simply appreciate the comfort and style it offers, there's no denying its impact on the world of fashion. πŸŒ†

πŸ‘ So, here's to the evolution of streetwear, a testament to creativity, self-expression, and the ever-changing nature of fashion. Stay fresh and keep rocking your favorite streetwear pieces! ✌️