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TLC in Manila Bulletin

TLC_MB.jpgNational daily Manila Bulletin featured The Lewis College on the front of their Schools, Colleges and Universities Bulletin section (E1), To see the online version of this article, click here (this opens a new window/tab).

The Influence of Social Media on Teen Style

๐Ÿ“ธ Social media has transformed the way we live, communicate, and even the way we dress. It's not an overstatement to say that platforms like Instagram, TikTok, and Snapchat have become virtual runways for teenage fashionistas. The influence of social media on teen style is undeniable, shaping trends, wardrobes, and self-expression in ways that were unimaginable just a few years ago.

1. The Rapid Evolution of Teen Style

๐ŸŒŸ Teen style has always been dynamic, but social media has taken it to a whole new level. Fashion trends that used to take months or even years to spread can now go viral overnight. Teens are quick to embrace the latest styles and ditch them just as fast. The fast-paced nature of social media means that fashion influencers, brands, and even peers constantly introduce new clothing and accessory trends.

2. The Rise of Influencers

๐Ÿ‘ฉโ€๐ŸŽค Teenagers no longer look solely to celebrities or runway models for fashion inspiration. Social media influencers, with their carefully curated feeds and relatable content, have become the new style icons. These influencers showcase their unique takes on fashion, often blending high-end designer pieces with affordable streetwear, and their followers eagerly mimic their looks.

3. DIY and Personal Branding

๐Ÿ’ก Teens are increasingly using social media to express their individuality through fashion. DIY fashion, thrift shopping, and repurposing old clothing have gained popularity. This trend promotes sustainability and allows teens to create distinctive looks while reducing their carbon footprint. Teens are building their personal brand through fashion, showcasing their creativity and uniqueness.

4. The Power of Peer Influence

๐Ÿคณ Teens often look to their peers for fashion inspiration. Social media platforms like Instagram and TikTok allow them to see what their friends are wearing and to get instant feedback on their own outfits. Peer pressure has taken on a new form in the age of social media, and teens may feel compelled to keep up with the latest trends to fit in and gain social approval.

5. The Role of Brands

๐Ÿข Fashion brands recognize the impact of social media on teen style. They collaborate with influencers and sponsor posts to promote their products. The result is a constant influx of branded content into teens' social media feeds, making it easier for them to discover and purchase the latest items. Brands also interact with their audience through polls, contests, and user-generated content to engage and connect with their customers.

6. The Downsides: Pressure and Self-Image

๐Ÿ˜” While social media has revolutionized teen style, it's not without its downsides. The pressure to look a certain way and maintain an Instagram-worthy image can lead to self-esteem issues and body image concerns among teenagers. Additionally, the constant exposure to materialism and consumerism can foster unhealthy spending habits and dissatisfaction.

7. The Future of Teen Style

๐Ÿš€ As social media continues to evolve, so too will its influence on teen style. Virtual fashion shows, augmented reality shopping experiences, and more personalized content will likely shape the future of teen fashion. How the younger generation navigates the ever-changing landscape of style and self-expression remains to be seen, but one thing is certain: social media will play a significant role in their fashion journey.

In conclusion, the influence of social media on teen style is profound and multifaceted. It has accelerated the pace of fashion trends, empowered influencers and individuals to express themselves, and created both opportunities and challenges for fashion brands and teenagers. As the digital age continues to unfold, the way teenagers approach fashion and style will undoubtedly continue to evolve.